[Gamescom] Chinese Game Pavilion to Exhibit at GamesCom 2012

A Chinese delegation consisting of the most competent and representative game companies will exhibit in the B2B Hall of GamesCom 2012, which will open on August 15 and close on August 19.

The Chinese Delegation, initiated and approved by General Administration of Press and Publication of the People’s Republic of China and co-organized by the Foreign Trade Development Bureau of MOFCOM and Howell International Trade Fair Ltd.,  is China’s first national game pavilion to join a European exhibition. The delegation contains China’s top game companies including Tencent, Shanda, Perfect World, Snail Games, Changyou, Giant and 70 Games, as well as private companies like Onwind and Guangzhou Feiyin seeking overseas expansion.

In recent years, China’s digital interactive entertainment industry represented by online games has kept a high annual growth rate of over 30% and turned China into the world’s largest online game consumer market. With a maturing domestic market environment, the Chinese game producers have experienced a leap in their product development technologies and capability of creating original products, and part of them are ready for international competition. Most of the large and medium-sized game companies in China have developed international development strategies and put high priority on overseas expansion.

Chinese game products are increasing in the European game market. Europe provides a huge potential market with its vast landscape and multiple member countries. Meanwhile, China’s original games, due to their strong cultural features, are likely to win a large audience and market share in Europe. The Chinese Pavilion’s participation in GamesCom 2012 will help accelerate the Chinese game companies business expansion in Europe, enhance their competitive edge in the overseas markets, promote China’s original games in the European game market and facilitate the export of products with Chinese characteristics and the broadcasting of Chinese culture.

GamesCom is the largest and most authoritative comprehensive exhibition of interactive game software, information software and hardware in Europe. It is also the only international exhibition in Germany that covers game software, hardware, entertainment devices, information hardware and devices. So far nearly 300 exhibitors from 25 countries have registered at GamesCom 2012, making it a counterpart of  China’s  ChinaJoy, Japan’s TGS and E3 of US.

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